How to Improve Your Search Ranking?
Are you struggling to rank higher on search engine results despite your best efforts, losing ground in the competition?
To enhance their brand image and convert their target audience, B2C companies engage in comprehensive digital marketing strategies on popular search engines like Google, Bing, Yelp, DuckDuckGo, etc. However, the results often fall short of their expectations. So, how can businesses improve their brand image and convert their target audience?
Welcome to the world of Search Engine Optimization (SEO)!
Search Engine Optimization (SEO) is a powerful yet often overlooked digital marketing tactic for B2C companies to achieve their expectations. For expert assistance in researching continuous market competition to find powerful keywords that propel your website to higher rankings on search engines, you can seek support from Proje34.
For B2C companies, innovative keyword research and link-building strategies are the fundamental pillars of a successful SEO tactic, but that’s not all. In this guide, businesses aspiring to appear on the first page of search engines can find practical advice.
How to Rank Higher on Search Engines?
At Proje34, we’ve designed this guide on the best practices in SEO for B2C companies to facilitate new achievements for your business.
Align Content with Search Intent
Short, clear, and engaging Meta Descriptions and Title Tags
Optimize Images and Page Speed
Publish Long-Form Content
Include Keywords in URLs
Use Internal Linking Strategy
Focus on Obtaining Authoritative Backlinks
Improve User Experience (UX) on the Website
SEO Practices for B2C Companies
Align Content with Search Intent
Understanding and fulfilling the search intent (user intent) form the basis of a search query. Pages appearing on the first page of a search engine have surpassed the quality parameters of search intent.
- Transactional – The user has made a purchase decision for a specific service or product. Example: “Buy Dell laptop online.”
- Navigational – The user is searching for a specific application or website like Amazon, Facebook, Twitter, Instagram, etc.
- Commercial – The user is seeking information about a specific product or service before making an informed purchase decision. Example: “Laptop brands under 30,000 INR.”
Marketers should create content that aligns with the user’s search intent to secure a higher page ranking. For instance, for the keyword “best laptop brands under 30,000 INR,” marketers should understand that the user is looking for detailed information about the keyword. Therefore, they should provide a blog or video listing all brands interacting with the search query or keyword.
Persuasive Title Tags and Meta Descriptions
Page titles and meta descriptions are fundamental components for B2C companies to gain traction in SEO.
Title Tags are clickable titles appearing in search engine results (SERPs).
Google emphasizes that page titles enable a quick understanding of the content. As these titles assist users in deciding whether to click, they should be understandable and attention-grabbing. If a title is below 60 characters, Google displays the entire title tag, so marketers must provide high-quality and engaging title tags on web pages or content.
Include Target Keywords
Match the title with the search intent
Keep it short and descriptive
Avoid creating repetitive title tags
Avoid keyword stuffing
Meta description is a summary displayed below the title tag and utilized in SERPs. It affects the click-through rate (CTR) of a web page.
Google recommends meta descriptions with concise and meaningful summaries that inform users about the content and persuade them that the page holds relevant and valuable content. Google allows 160 characters for meta descriptions, hence marketers should write accurate descriptions.
Tips
Write action-oriented, unique, accurate meta descriptions
Include target keywords
The summary should complete the search intent
Optimize Images and Page Speed
Images are crucial for an enhanced User Experience (UX), but are you optimizing them? Marketers spend time finding suitable and engaging visuals for web pages, landing pages, product pages, or blogs as images help generate quality traffic. Optimizing them will further boost SEO and contribute significantly to organic traffic.
Choose the most suitable file format for faster page navigation – use PNG for web content and JPEG for photos
Compress images for faster loading – use compression tools like TinyPNG, ShortPixel, ImageOptim
To enhance web accessibility, add Alternative Text to images as browsers better understand the images on your site
Lazy-Load Images – a technique that prevents unnecessary images and videos from loading, improving page loading speed and site performance
Optimizing page speed allows your target audience to access and navigate your page quickly. Use Google’s PageSpeed Insights tool to check page speed and make recommended improvements.
Tips
Allow browser caching
Remove unnecessary plugins
Reduce CSS and JavaScript files
Reduce redirect numbers
Reduce server response time
Publish Long-Form Content
Long-form articles of 3000+ words generate 3x traffic, 3.5x backlinks, and 4x shares compared to average articles of 900-1200 words (Courtesy: Google).
Therefore, marketers should focus on creating and publishing 2-3 well-researched long-form articles, enriched with valuable and SEO-rich information that users can easily comprehend.
Internal Linking
Internal links build page hierarchy and help search engines understand your website’s structure and content. Thus, they significantly enhance page rankings in SERPs. Add internal links from the top-ranking pages of your website to increase the visibility of low-performing web pages.
Include Keywords in the URL
Use short, keyword-rich URLs, avoiding harmful words for a clean structure suitable for search engine requirements.
Focus on Obtaining Authoritative Backlinks
Backlinks are crucial to Google’s search algorithm and ranking strategy. To rank higher in SERPs, reproduce your competitors’ link-building strategies to create authoritative backlinks.
Improve User Experience
Search engines focus on user behavior towards content. Maintain optimal page speed and smooth navigation to preserve your website’s best SERPs.
Tips
Use subheadings (H1, H2, H3) to make content user-friendly for search engines
Add videos, images, infographics, etc., to showcase content
Use pop-ups judiciously; otherwise, risk penalties from Google
Use white space between paragraphs to improve content readability
Apply these strategies on your website to generate qualified potential customers, leading to conversions!
